Marketing Consulting Services

ORYX Solutions marketing team specializes in understanding your customer’s journey from awareness to consideration to purchase. We can help you develop an online marketing strategy that helps create easy to find, engaging experiences that inspire action – from joining your social network community to buying your product to referring your brand to peers and social networks.

Today’s online market place is more competitive than ever. You need a digital marketing partner that not only understands the customer journey but how to develop an online marketing strategy that helps your brand become known, wherever prospects and customers may be looking: search, social media, industry media or email. Our specialized marketing consulting services include:

seoIt’s important that websites are easy and practical for both users and search engine robots to understand. SEO helps the search engines figure out what each page and its content are about and how they might be useful for users.

Importance equals popularity; creating a useful, information-rich site with the right keywords and titles that clearly and accurately describe your content makes the website rank higher, therefore appearing in the top positions in the organic search.

 

 

social mediaSocial media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. The use of Social Media has increased enormously throughout the years to, yet not limited to, sell (increase footfall to stores/drive traffic to websites), build a strong relationship with customers, create awareness about campaigns and customer service. Social Media is considered a 2-way communication channel between client and customer, unlike old traditional channels, where you can easily reach the right audience to become potential customers, therefore, generate sales.

 

ORYX Solutions will ensure you are putting your advertising message in front of the right audience … using the right media channels, where your customers are most likely to see it … and advertising at the times when they are most likely to respond and you are best able to engage with them.  It will help you utilize your advertising budget more efficiently.  It will provide specific goals for the media buyers that will result in lower negotiated media rates.  And, most importantly, effective media planning will improve your advertising ROI.

Ad wordsAdWords allow you to make the most of online advertising by showing your ads to the right target-audience/users, in the right place, and at the right time. With AdWords, your ads can show on one or both Google’s advertising networks: The Search Network And The Display Network.

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A brand identity is much more than just a logo and color palette; it’s what sets an organization, person, product or service apart. Our branding work is always method-driven and data-inspired. We provide our clients with the highest quality creative work that includes them in the process and wows them with the results.

ORYX Solutions delivers high-quality brand design with an eye for precision in its execution. Whether we create it from scratch or, take it and run with it, your branding is consistently impressive and memorable.